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Popular trends in web design that are bad for usability

Check out some of the worst trends in web design you've probably seen.

Every year, web designers, developers and website owners try to come up with new ways to engage users. While some of the ways affect positively on a user behavior, many of them can have a negative impact on user experience.

Here are some of the worst trends in web design you've probably seen.

1. Too much parallax.

Parallax scrolling has become a very popular trend for the last few years. It is a technique in web design when different layers of content, images or backgrounds are moving at different speeds while scrolling. 

This technique is often used to create a dynamic, interactive user experience that can be very visually appealing. However, too much parallax can make the page heavy and hard to read.

Also, parallax scrolling usually requires additional libraries for the website, which can significantly slow down the page loading.

2. Pop-ups

Pop-up is one of the most popular methods of generating leads from online traffic. Although pop-ups are really helpful to achieve a website's marketing goals, they deteriorate user experience. Having multiple pop-ups on a site will cause people to exit, because they can't get to the information they came for in the first place. 

3. Carousels & Sliders

Carousels & sliders can save some space on a page by allocating blocks of text or images into multiple slides. However, many websites use heavy javascript libraries for carousels and large image files, which slows down the page loading.

4. Autoplayed videos

Videos are great for educating visitors about a company mission, brand or a product. In an attempt to make it more prominent, some web designers and website owners decide to autoplay their videos. This strategy is one of the fastest ways to lose a visitor.

5. Hamburger menu

Hamburger menu has become a very popular trend on the web and in apps. Hamburgers help save a lot of space and thus create a minimalist look.

However, it has a bad impact on usability.

When users first land on a page, they are looking for obvious cues to find the information they need. Navigaton is one of the most prominent parts of the website and can give a user information about the main sections and contents of the website. In many cases, if a navigation is hidden under the hamburger, it may not be clear what the website is about. Users may not understand if they are in the right place and may leave the website.

6. Too many calls to action

Create an account, subscribe to newsletter or contact? Many websites overwhelm users with too many calls to action. Giving too much choice confuses us and can lead to analysis paralysis. Ultimately this can cause us not to choose at all.

Have you met any of these trends on the web? What else do you think is bad for usability?