Website Design & Development

Enhancing user experience for better conversion

About Blackwater Search

Blackwater Search is a specialist ETF and Digital Assets Search and Advisory firm. The founders and advisers of the company are industry veterans with over 40 years of Asset Management experience.


Challenge

Earlier the company had a website built with Wix, a popular content management system. Although the information on the website was structured properly, the design of the website didn't follow the guidelines of proper user experience.


Solution

We had a chance to work directly with the founding partner of the company. He had already had knowledge of managing websites in Wix, so the requirement was to keep the website on that platform.

Our goals on this project were:

  • organize new and existing content into a digestible format
  • add more interactive elements for user engagement
  • optimize the website for speed with the SEO in mind
  • make the website responsive (tablet- and mobile-friendly)
  • enhance the look and feel of the website according to the latest trends

To optimize the conversion rate, we added a call to action throughout the website to contact the company and subscribe to the newsletter.

View completed site